THE 7 HABITS OF HIGHLY SUCCESSFUL AGENTS
In the wise words of Jim Rohn, “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”
Success is a funny thing. It’s self-measured. What one person considers success is not the same for everyone else.
However, there is one main common denominator: successful people have similar habits.
If you’ve ever read the book, “7 Habits of Highly Effective People,” you know that there are certain factors that go into a better mindset and in turn, better performance.
From reading daily to exercise and eating well, success goes beyond how hard you work. It’s a way of life and all real estate agents can learn from the habits of their successful counterparts.
Let’s look at the top seven habits of highly successful agents, and how you can incorporate them into your life.
1. Have a Routine and Stick with It
Setting a routine is one of the first steps to success. You don’t have to have every second of every day planned out, but there should be consistency in what you do and when.
For instance, setting a loose daily schedule of both your personal habits and your professional ones could help you stay on track.
Every real estate agent that wants to be successful should set aside time for activities and obligations like exercise, checking email, scheduling social media posts, personal time, showings, etc. If you want to start reading every morning, put it in
your schedule and stick with it.
The personal satisfaction that comes from setting goals and accomplishing them builds self-confidence, a key trait of successful people. Bad habits breed low self-esteem.
Pro Tip: Start small and work your way into it. That way, you can adjust to what’s working and what’s not. Routines take time to build! Don’t get discouraged if it takes a second to get into the swing of things.
2. Be a Technology Guru
Successful real estate agents are always looking for new and improved ways to improve their business strategy. In today’s world, that goes hand-in-hand with technology. According to the National Association of Realtors Center for Realtor Technology,
agents and brokers spend an average of $848 and $1,410 per year on technology.
The key here is problem solving. Highly successful agents will utilize apps, websites or marketing tactics to help improve their functionality. Bonus points if it also saves time! Instead of saying, “I don’t know how to do that,” successful agents
will look for technology or services that help them accomplish it.
3. Prioritize Right
If you ever feel like you’re being pulled in every direction, you’re not alone. This goes together with being an entrepreneur. If you don’t have a manager setting up your tasks for you, it’s easy to get lost in the day-to-day.
Highly successful agents have an uncanny ability to prioritize right. Because that’s what it’s about. The people who dominate their fields not only have a great work ethic, they know how to manage their time to maximize efficiency.
We all have priorities! It’s important to know exactly how much time you should be spending on everything you have to do.
As a good rule of thumb, this process from Liquid Planner can help eliminate priority confusion:
· Label all tasks as urgent or important
· Outline estimated time commitment
· Plan for things to pop up
· Ditch when necessary
Pro tip: To test it out, create a list of everything you need to do for the next week and categorize the tasks. Then, label each with the time involved to complete the task.
Add this to your schedule, leaving space for those last-minute things that pop up. Finish it by labeling the tasks that you can ditch without it affecting your business and voila! You have a prioritized weekly planner.
4. Exercise and Eat Well
Although this is more of a lifestyle habit, any successful person will tell you that a healthy body = a healthy mind. The thing is, if our energy is low due to poor diet habits or lack of exercise, we aren’t able to accomplish everything we want
Think of it like this. If your brain is an expensive car and you’re using bargain fuel, it’s not going to run as well as it should.
I take the first 30 minutes of my morning to chug a full bottle of water, do a quick 5-10-minute workout to get my body going and then either a brief meditation or journal session. – Brigitte Pays – Triplemint
There’s been a sufficient number of scientific studies that link daily exercise and nutrition-based diets with better mood, higher energy, better focus, less anxiety, and much more. Sound like a good recipe for success?
Here are some healthy habits to live by:
Eat carbs (they boost your mood!)
Exercise for at least 30 minutes, 3x week.
Avoid processed, fried and fast foods.
If you follow this system for a month, you should see an improvement in your energy levels. Hello, success.
5. Master Your Market
Successful people have another trait in common: they put a big emphasis on learning and development. For real estate agents, this means becoming a market master.
If you aren’t keeping current on what’s happening in the market, it’s probably negatively impacting your business. In order to be a consistently great real estate agent, you have to be in the know of trends, predictions and local insights.
“Develop real relationships with clients and make connections: sponsor a local team, be seen in the community, go door to door introducing yourself and inviting them to an open house you have in the neighborhood. Because most agents don’t put
in that effort, you will stand out!” – Chase Michels, Baird & Warner
To help you do this, we recommend doing any or all of these:
Set Aside Time to Read the News
Make this a part of your daily routine. While you’re drinking coffee or driving to showings, news shows, or real estate podcasts, so you’re always up on the latest market news. Your clients will appreciate your knowledge and insight!
Become a Fixture in Your Community
Real estate agents are one of the most important people in a community. Wear that proud! To stand out from the competition, don’t just slap your face on a bus stop and call it a day.
A wise person named Anonymous once said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
Here are some great community opportunities.
Join online community Facebook/Nextdoor groups
Link up with local philanthropic opportunities.
Shoutout local businesses on social media
By being friendly and making people-to-people connections, even if they are virtual, with people in your community, you can create a reputation that goes beyond traditional marketing efforts. And remember, emotionally connected customers are
more than twice as valuable as highly satisfied ones.
Go for Walks
Whether you’re walking with a purpose (exercise) or without one (taking the dog for a stroll), you get a more intimate look at your neighborhood.
You also tend to notice things you probably wouldn’t while driving. For instance, maybe a longtime homeowner is fixing up their house exterior. They could be looking to sell and noticing this could mean being first in line to the listing.
However, you spin it, being a local market expert is a key trait of highly successful real estate agents. If you position yourself as a leading specialist, your clients will remember. Any top agent will tell you that going above and beyond
in your efforts will pay off-whether it’s gradual or instantly.
6. Treat Your Job Like a 9-to-5
One of the biggest perks of real estate is that you set your own schedule. This is not your typical 9-to-5 desk job, and the flexibility is often a big draw for many looking to join the profession. However, that doesn’t mean you shouldn’t
your job like a 9-to-5.
Just because you may not have anything to do until noon doesn’t mean you can’t find something to do. Having a set schedule and holding yourself accountable is one of the top traits of prosperous people.
There are a lot of minutes in a day. If you maximize your efficiency and take advantage of them, you can accomplish more. It’s just math, really.
Pro tip: When it comes to repetitive tasks, set aside time once or twice per month and get it out of the way. This could be scheduling social media posts, posting to your blog, etc. Doing this can help you gain a lot of time back. There are many different social media scheduling platforms like Later.com that handle all of it in one place, even Instagram!
7. Follow Up
According to the National Sales Executive Association, 48% of sales people never follow up with a prospect.
Is your follow up game on point? Many highly successful agents are masters of the craft, finding creative yet productive ways to keep in touch with clients or leads. If you take your follow-up strategy seriously, you could greatly increase
your client list.
However, there is definitely a method to the madness. As long as you’re providing value, your sales pitch should be seamless.
Because real estate is about establishing personal connections, your follow-up strategy is key to nurturing long-lasting relationships with your clients.
Want a little more motivation? Eighty percent of sales are made on the fifth to twelfth contact.
Agents struggle with phone calls, yet sales is a contact sport! We try email marketing, postcards, social media posts – everything except making a call. However, no contact with the buyer or seller equals no hope of closing a deal. The
best habit for your business is daily phone calls. – Shelley Gallamore, Realty Executives Southeast
Pro Tip: Organize your clients and prospects into groups. Whether it’s by neighborhood, school district, competitor, relationship (friend, past client, lead, etc.), this can help immensely with your follow-up strategy.
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